It is a reality that is becoming stronger as more companies put within reach better, faster, and cheaper 3d design and rendering programs. Nowadays, the wide range of both types of software (modelling and rendering) allows the designer to choose software tools based on his comfort, and then offer a high-quality service to the customer of jewelry that demands today something that was impossible just a few years ago: to see the finished product before of any type of manufacturing.

This advance has changed in its entirety the old way of presenting to client sketches in pencil or watercolors something where a lack of experience played many bad tricks, as interpreting the two-dimensional drawing in front of his eyes was prone to mistakes in representing the idea that he had in mind.

Today, In just a couple of days, we can present the client with a hyper-realistic 360-degree video where all the details that the piece will have in reality will be visible, from its shapes and dimensions to the color of the metal, the type of stones and their characteristic flashes, textures, and materials. Absolutely every detail, giving this an unmistakable image or video from all perspectives where the customer will no longer have any doubt whether all the features raised in the design are to his liking since he is seeing it !!!

Already in a first view the client can ask for more or less dramatic changes in aesthetics, and, while changing the 3d model to suit the client’s taste has a cost, it is far from the old practice that involved having a piece already made and polished where many times the reform of the same was impossible or very complex, losing all the work of the jeweler just by a misinterpretation of an idea.

As we commented in the article “old shool-new School” that is available in this blog, it is the experience of the artisan in jewelry manufacturing, together with the years of having in his hands the metals and stones, of observing all its characteristics, brightness, textures and how light affects each one of the infinite forms of metal (among an immeasurable list of physical details) that empower us on top of the good use of rendering programs. We could assure without fear of mistakes that high-quality rendering is an art as complex as 3D modeling.

Knowing precisely which shades of platinum, gold, silver, or any material would be seen in real life, which shades are most suitable for precious or semi-precious stones, and how light refracts is of vital importance at the time of rendering a jewel to make it look as professional as possible. Even the best 3d design would lose much of its grace if it cannot be shown in its maximum splendor.

Although a few years ago professional rendering programs were still both costly and of very high complexity, we have seen these last years the introduction of better and more economical software that has been adapting to the needs of the market, obtaining a better relationship quality and time of rendering, drastically lowering the cost of these processes. This is due thanks to the competition between new companies as well as the assumption of plugin architectures and standard file formats.

The future is really exciting, will the use of virtual reality become the next thing for the industry? or maybe new systems of holograms for the design and presentation of jewels?

At 3dcustomjewel we look forward to adopting newer and better technological advances so that we continue to change and evolve our ways of working.